Marketing Archives | World Branding Forum

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Working with agency of record The Hallway, Anytime Fitness Australia has launched their latest campaign to help people find their fit. Titled ‘Find Your Fit’,...

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Branding Design Marketing News

RIMOWA x Tiffany & Co. Launch Diamond-Inspired Collection

Ashley Ooi

September 22, 2023

Where luxury meets style and timelessness, RIMOWA x Tiffany & Co. have teamed up for a limited-edition capsule collection. The daring, diamond-inspired travel pieces made...

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Advertising Branding Entertainment Marketing News

Hyundai Motor Group Takes Over New York City to Support 2030 World Expo Bid

Ashley Ooi

September 21, 2023

Art cars from Hyundai Motor Group are conquering New York City as they take to the streets in support of Busan’s bid for the 2030...

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Branding Design Marketing News

Alpro Brand Refresh Focuses on Flavour and Fun

Ashley Ooi

September 20, 2023

Home to plant-based products worldwide, Alpro has launched a massive brand refresh to cement its position in the plant-based industry. Led by design consultancy Elmwood...

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Advertising Branding Entertainment Featured General Marketing Technology

10 Examples of 3D Digital Billboard Advertisements Around the World

Ashley Ooi

September 20, 2023

‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to...

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Advertising Branding Campaigns Entertainment Marketing Videos

Walkers and VCCP London Demonstrate The Power of Love and Potatoes

Ashley Ooi

September 18, 2023

Known all over the United Kingdom, famous crisp manufacturer Walkers has released its newest short film with VCCP London. The campaign shines a light on...

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Branding Campaigns Marketing

RIMOWA Launches ‘Never Still 4’ With Lewis Hamilton, ROSÉ, and Kylian Mbappé

Ashley Ooi

September 15, 2023September 15, 2023

German luggage brand RIMOWA has released the fourth instalment of its ‘Never Still’ campaign, featuring well-loved global superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian...

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Branding Campaigns Design Featured Marketing News

O2 Unveils Artwork Outside The Louvre Ahead of Rugby World Cup 2023

Maheen Fatima

September 14, 2023

The tenth Rugby World Cup 2023 is around the corner, making England Rugby fans more passionate than ever. Following this, O2, a leading digital communications company in...

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Advertising Featured Marketing News Press Release Public Relations Technology

Publitek Launches Seer, an Advanced Platform for Data-Driven Marketing and Communications

WBF

September 14, 2023

With a focus on marketing and communications performance and analysis, Seer pulls data from multiple sources with the ability to process, analyse and visualise performance and...

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Branding Campaigns Design Featured Marketing News

The North Face Drops Gore-Tex Denim for Fall 2023

Maheen Fatima

September 12, 2023

The North Face has dropped an iconic comeback with its durable mountain denim jacket featuring Gore-Tex fabric. This waterproof apparel gives you a chance to embellish...

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Branding Entertainment Marketing

Skippy Spreads Fun in Singapore With Exclusive Skippy Plushies

Ashley Ooi

September 12, 2023

As global peanut butter brand Skippy continues to celebrate its 90th birthday, its Singapore arm is ramping up the fun with exclusive Skippy plushies and...

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Featured General Marketing News

Draper James Sells Majority Shares to Consortium Brand Partners

Maheen Fatima

September 11, 2023September 11, 2023

Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends its...