Marketing Archives | World Branding Forum

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Backe Marketing and Advertising Agency Earns 2 Golds and 2 Silvers in Global Creative Competition Backe, a digital marketing and brand communications agency, has garnered Gold...

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Featured Marketing News

EA and Maxis Launch Two Fan-Requested The Sims 4 Games

Anisha Kapoor

November 10, 2017November 11, 2017

The Sims 4 will launch on 17 November on Xbox One and PlayStation 4 consoles worldwide, ushering in the iconic game players know and love...

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Featured Marketing News

Alibaba Group Generated Almost US$12 Billion In First 2 Hours of Shopping Festival

Anisha Kapoor

November 10, 2017November 11, 2017

Alibaba Group 2017 11.11 Global Shopping Festival saw participation from more than 140,000 brands Alibaba Group Holding Limited announced that it generated nearly US$12 billion/£9.1 billion...

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Featured Marketing News Technology

NCR Unveils All-in-One Commerce Station and Partners with Samsung

Thomas Ng

November 9, 2017

The new NCR Silver Quantum commerce station features an integrated payment device with mobile wallet acceptance capability, customer display, loyalty scanner and Samsung Galaxy tablet...

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Campaigns Featured Marketing News

Disney #DreamBigPrincess Photo Campaign Exhibited at UN HQ in New York

Anisha Kapoor

November 9, 2017

#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to...

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Campaigns Featured Marketing News

ANA Continues Groundbreaking ‘Experience Class’ Campaign

Olivia Pearce

November 9, 2017

Japanese airline ANA demonstrates an ongoing commitment to reaching U.S. audiences with dynamic original content and integrated partnerships – including Scott Eastwood and Steve Aoki...

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Featured Marketing News Technology

Samsung Launches New Chef Collection Line of Built-In Appliances

Thomas Ng

November 8, 2017February 2, 2018

Merging elegant design and industry-leading technology, Chef Collection brings Samsung’s most innovative and popular home appliance features to the premium built-in category Samsung Electronics America, the...

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Campaigns Featured Marketing News

GSK Launches Vaccinate For Life Survey Across Five Countries

Olivia Pearce

November 7, 2017

GSK launches Vaccinate for Life campaign to improve awareness of the importance of vaccination throughout life and encourage better discussions between adults and healthcare professionals...

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Featured Marketing News

Merck Animal Health Introduces Pet Diabetes Educational Programme

Anisha Kapoor

November 7, 2017

The Merck Animal Health initiative features an animated cat and dog duo, Sugar & Spike, who share information about the clinical signs of pet diabetes...

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Industry Marketing

ReachForce Empowers B2B Marketing and Sales with “Smart” Solutions

Anisha Kapoor

November 7, 2017

The latest updates by ReachForce make their big data technology simpler and more customisable ReachForce, a leading provider of data quality solutions, announced a number...

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Branding Featured Marketing News

9GAG Expands Operations with Opening of New Office in the U.S.

Anisha Kapoor

November 6, 2017

Russell Schneider named the company's first Head of Partnerships and Business Development to be based in new 9GAG U.S. office 9GAG, the global cross-platform entertainment...

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Campaigns Featured Marketing News

AHF Launches New Billboard Campaign Highlighting Troubling Statistics

Anisha Kapoor

November 6, 2017

AHF launches 2017 outdoor billboard campaign to call attention to the millions of people still affected by HIV/AIDS around the globe today In anticipation of...