Marketing Archives | World Branding Forum

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BMW and Amazon present the BMW 5 Series alongside legendary character Jack Ryan in the spectacular new series on Prime Video It is widely known...

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Featured Marketing News

Starbucks and Nestlé Close Deal for Starbucks CPG and Foodservice Products License

Nathaniel Mark

August 29, 2018

International expansion of business between Starbucks and Nestlé will be led from Nestlé’s global headquarters in Vevey Nestlé and Starbucks Corporation have announced the closing of...

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Branding Industry Marketing

VML Grabs Prime Position as Cannes Entertainment Agency Of the Year

Anisha Kapoor

August 28, 2018

VML ranked in the top 10 globally, in North America and in the US In rankings released Thursday, 23 August by the Cannes Lions International...

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Industry Marketing

Digitas and 3|SHARE Launch “Adobe Centre of Excellence”

Anisha Kapoor

August 24, 2018

Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme Digitas, a connected marketing agency, is combining their...

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Featured Marketing News

BET Networks and WP Narrative_ Let Fans Explore the Mind of Bobby Brown

Nathaniel Mark

August 22, 2018

HARLEM WEEK Art Installation and Interactive Experience celebrates the premiere of “The Bobby Brown Story” BET Networks and WP Narrative_, a creative and technology brand...

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Industry Marketing

VML Marketing Agency Extends Partnership with SpotRight

Anisha Kapoor

August 21, 2018

SpotRight continues to help VML pinpoint hard-to-find audiences for tailored messaging SpotRight, a platform that enables large global brands to design and build on-demand custom...

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Industry Marketing

Clemenger BBDO Buys Levo Digital

Anisha Kapoor

August 16, 2018

Combined with Clemenger's existing digital and data capabilities, Levo will enable the Group to have an advanced business transformation capability in the market Clemenger BBDO,...

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Industry Marketing

Merkle Taps Min Lu as Network Development Lead, Asia Pacific

Anisha Kapoor

August 14, 2018

Appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries Merkle, a technology-enabled, data-driven performance marketing agency and...

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Featured Marketing News

The Coca-Cola Company and BODYARMOR Announce New Strategic Relationship

Nathaniel Mark

August 14, 2018

BODYARMOR to gain access to US Coca-Cola bottling system with future potential for global expansion The Coca-Cola Company and BODYARMOR have announced that they have entered...

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Industry Marketing

Wunderman Acquires Leading Commerce Experience Agency, Gorilla Group

Anisha Kapoor

August 10, 2018

Acquisition strengthens Wunderman Commerce's global presence and commerce offering Wunderman, one of the leading global digital agencies and a WPP company, announced that it has acquired...

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Industry Marketing

Digital Agency Lumentus Expands Expertise; Adds Digital Marketing Veteran

Anisha Kapoor

August 10, 2018

Lumentus continues to further complement its suite of service offerings to clients with Matt Robson Experienced marketing strategist and technology professional Matt Robson has joined...

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Industry Marketing

Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360

Anisha Kapoor

August 9, 2018

Cardinal Path has been offering both licensing and services expertise since 2005 and has a client retention of greater than 95% amongst its Google Analytics...