Marketing Archives | World Branding Forum

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Confused.com has launched their latest advertising campaign, ‘Confusion to Clarity’ establishing themselves as the brand bringing clarity to the world. The brand employed creative agency...

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Featured Marketing News

Coca-Cola opens Stranger Things arcade

Anisha Kapoor

July 15, 2019July 15, 2019

Coca-Cola x Stranger Things arcade opened for one day last week. With season 3 just launched, the soft drinks company are yet another major brand...

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Branding Featured Marketing News

Lady Gaga launches beauty range on Amazon

Anisha Kapoor

July 10, 2019July 15, 2019

Lady Gaga has announced she will be launching her beauty range Haus Laboratories, exclusively on Amazon. The infamous singer has chosen the platform as she...

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Featured Marketing News

Mercedes-Benz Signs MOU for New Egypt Car Assembly

Nathaniel Mark

July 9, 2019

Mercedes-Benz Cars plans to assemble passenger cars in Egypt in cooperation with local partner Mercedes-Benz Cars and the Egyptian government have signed a Memorandum of...

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Advertising Featured Marketing News

Peperami – We Are Animal

Joshua Hughes

July 9, 2019July 15, 2019

Peperami have employed Atomic London to reposition the brand as a protein snack for today’s health-conscious generation. The latest advert brings back Animal, the wild...

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Marketing

Netflix and Stranger Things dishes out free ice cream

Anisha Kapoor

July 9, 2019

To celebrate the third season of Stranger Things, Netflix has created a Scoops Ahoy ice cream van. The ice cream van will be travelling the...

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Advertising Featured Marketing

HMRC launches tax credit ad

Joshua Hughes

July 4, 2019July 4, 2019

HMRC has launched a new campaign this month encouraging people to renew their tax credits before 31 July. The latest advert features babies, lending a...

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Industry Marketing

Publicis Groupe Finalises Acquisition of Epsilon

Anisha Kapoor

July 2, 2019June 13, 2023

Publicis Groupe completes transformation to become industry leader in delivering personalised experiences at scale with Epsilon acquisition Publicis Groupe today announced the completion of the...

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Featured Marketing News

Ethique comes to the high street

Anisha Kapoor

July 2, 2019July 2, 2019

Ethique, the plastic-free, cruelty-free, vegan beauty product range is coming to the high street. The products are made from sustainably sourced and fair trade ingredients....

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Featured Marketing News Public Relations

Visa Announces Winners of Its Global Women’s Competition

Nathaniel Mark

July 1, 2019

Visa Women’s Global Edition reflects company's commitment to investment in women entrepreneurs Visa recently hosted the Visa Everywhere Initiative (VEI): Women’s Global Edition, marking the...

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Advertising Branding Design Featured Marketing

IKEA creates own font

Olivia Pearce

July 1, 2019July 1, 2019

IKEA have created their own ‘comfy’ font, Soffa Sans. The font was released in response to IKEA customers getting creative with the Swedish brand’s couch...

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Advertising Industry Marketing

Meredith Corporation Names Farah Zaman Chief Privacy Officer

Anisha Kapoor

June 28, 2019

Prior to joining Meredith, Zaman served as Senior Global Data Privacy Counsel for Colgate Palmolive Meredith Corporation, one of the leading media and marketing companies...