has launched their latest advertising campaign, ‘Confusion to Clarity’ establishing themselves as the brand bringing clarity to the world. 

The brand employed creative agency Karmarama to produce the campaign. In research the agency found that UK consumers are confused about many daily topics including issues related to Brexit, recycling and data protection. 

“We’ve put the name back into the heart of the campaign and reclaimed the concept of ‘confusion’ in connection with our brand,” says CMO Sam Day.

“We’re not claiming to be able to clear up confusion around all of these themes – although where we can we will. We’re saying we know it’s confusing, let’s take a little bit of that pain away by giving you a clear way to buy your finances – particularly for some of the more complicated products like insurance.”

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