Marketing Archives | World Branding Forum

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Tiger's new story film reminds everyone to embrace a never-say-die attitude and turn adversity into opportunity Tiger, the number one international premium beer from Asia,...

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Campaigns Featured Marketing News

KFC and Lifetime unveils a recipe for seduction for the holidays

Joshua Hughes

December 9, 2020

Order a KFC bucket meal for delivery, and cosy up with Mario Lopez as Colonel Harland Sanders in the KFC-branded Lifetime Original Mini-Movie premiere Kentucky...

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Campaigns Featured Marketing News

AB InBev unveils an angel in the details of its latest brew, Victoria

Joshua Hughes

December 2, 2020June 13, 2023

ABInBev honours its Belgian roots by featuring St. Michael, patron saint of Brussels, whose statues are seen all around the city and the famed Grand...

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Advertising Featured Marketing News

ICICI Prudential launches its latest ad campaign with Lowe Lintas

Joshua Hughes

December 1, 2020December 1, 2020

Lowe Lintas' latest campaign for ICICI Prudential depicts how people have become more cautious since the pandemic and promotes the brand's latest offering ICICI Prudential,...

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Campaigns Featured Marketing News

PG Tips promotes ‘green’ tea bags in latest eco-savvy campaign

Eliza Jane

November 26, 2020

PG Tips latest campaign encourages its consumers to reduce household waste with its latest biodegradable tea bags Unilever-owned PG Tips has launched a campaign encouraging...

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Campaigns Featured Marketing News

Hawaiian Airlines launches its latest campaign with MullenLowe LA

Joshua Hughes

November 19, 2020November 19, 2020

Hawaiian Airlines is tapping into consumers' intense desire to travel after months on lockdown in a new campaign by MullenLowe LA Hawaiian Airlines and MullenLowe...

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Campaigns Featured Marketing News

CRUNCH Bar launches its latest marketing campaign

Olivia Pearce

November 18, 2020

CRUNCH Bar's campaign introduces a lifestyle trend and state of mind called "CRUNCHing" to help fans enjoy life's simple moments CRUNCH, the chocolate brand with...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Campaigns Featured Marketing News

Sezzle launches its ‘Save the Holiday $20k Giveaway’ campaign

Joshua Hughes

November 10, 2020November 10, 2020

Sezzle rolls out a series of 'Save the Holiday' year-end promotions aimed at ending 2020 on a brighter note US-based payments solution, Sezzle announces the...

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Featured Marketing News Technology

IKEA commits to making clean indoor air accessible for its consumers

Thomas Ng

November 4, 2020

IKEA is developing affordable and high performing solutions such as its upcoming FÖRNUFTIG air purifier which is set to launch everywhere in February 2021 Clean...

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Campaigns Featured Marketing News

TVS Sport launches a multi-film marketing campaign with Lowe Lintas

Olivia Pearce

October 29, 2020October 29, 2020

The light-hearted campaign emphasises TVS Sport's promise of "Mileage" and dedication to bringing delight to its consumers TVS Sport is one of the popular commuter...