Marketing Archives | World Branding Forum

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Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

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Branding Featured Marketing News Public Relations

Dunkin’ Donuts Gives Out Free Coffee on its Global Coffee Day Celebration

Anisha Kapoor

September 29, 2014July 4, 2023

Guests at participating Dunkin' Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin' Coffee restaurants in Spain, can enjoy a free small...

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Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...

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Branding Campaigns Featured Marketing News

Blackglama launches new ad campaign featuring supermodel Hilary Rhoda

Olivia Pearce

September 27, 2014July 4, 2023

Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities. Since the campaign's inception four decades ago, Blackglama...

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Branding Campaigns Featured Marketing News Social Media Videos

KLM’s Lost and Found Service Video Goes Viral

Olivia Pearce

September 26, 2014July 4, 2023

The Dutch airline's video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views...

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Branding Featured Industry Marketing News

Grey Goose Vodka partners with Virgin Galactic

Anisha Kapoor

September 23, 2014July 4, 2023

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content,...

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Branding Featured Marketing News

Häkkinen teams up with Johnny Walker for Ryder Cup campaign

Anisha Kapoor

September 22, 2014July 4, 2023

Famous for driving of a different kind, two-time world drivers' champion and Johnny Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the...