Marketing Archives | World Branding Forum

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Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new era...

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Branding Featured Industry Marketing News

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Anisha Kapoor

November 5, 2014July 4, 2023

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the Timberland...

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Branding Featured Marketing News

TAG Heuer to go into Sports Marathons

Anisha Kapoor

November 4, 2014July 4, 2023

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...

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Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...

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Branding Campaigns Marketing News

Heidi Klum is the Face and CD of Bendon’s Flagship Intimates Collection

Olivia Pearce

October 19, 2014July 4, 2023

Heidi Klum announced as the new Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum...

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Branding Featured Marketing News Public Relations

Alexander Wang x H&M collection debuts in New York

Anisha Kapoor

October 17, 2014July 4, 2023

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for...

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Branding Featured Marketing News

LeBron James is Kia’s Flagship Sedan’s First-Ever Luxury Ambassador

Anisha Kapoor

October 16, 2014July 4, 2023

Multi-Year Partnership Forged After James Experienced the Advanced Technology, V8 Power and World-Class Craftsmanship and Materials of the Kia K900. On the court, he is...

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Branding Featured Marketing News Public Relations

Campari Reveals 2015 Calendar Cover Image and Launch Date

Anisha Kapoor

October 15, 2014July 4, 2023

Campari today unveiled the cover image for its 2015 Calendar, entitled ‘Mythology Mixology’. The brand also confirmed that the official unveil date for the next...

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Branding Featured Marketing News

Radisson Red Launches in Asia Pacific With First Hotel in China

Olivia Pearce

October 15, 2014July 4, 2023

Hotel will be the first Radisson Red hotel signing in the world. Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups,...

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Branding Featured Marketing News Videos

Mobile Pop-up Concert for South Africa Took Over Times Square

Anisha Kapoor

October 13, 2014July 4, 2023

South African Tourism Joins Carnegie Hall in Month-Long Tribute to South Africa’s 20th Anniversary of Freedom & Democracy. The unique sounds of South Africa reverberated...

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Advertising Branding Campaigns Marketing News Technology

China UnionPay Launches Largest Fashion O2O Campaign

Thomas Ng

October 10, 2014July 4, 2023

The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...

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Branding Featured Industry Marketing News Technology

35% of US Shoppers Make Purchases on Mobile Devices

Thomas Ng

October 6, 2014July 4, 2023

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase. Link...