Marketing Archives | World Branding Forum

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Nigeria's Largest and Fastest-Growing Circuit to Bring The IMAX Experience to Country; IMAX Continues Push into Africa Following Deals in Angola and South Africa. IMAX...

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Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

Joshua Hughes

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...

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Advertising Industry Marketing News

Infographic: Red Backgrounds and Male Faces Net Higher Advertising Conversions Says Rocket Fuel

Joshua Hughes

June 15, 2015July 4, 2023

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study. Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at...

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Branding Design Marketing News

Brand Refresh Amplifies Snapple’s Playfulness and Simple Goodness

Olivia Pearce

June 10, 2015July 4, 2023

Vibrant new packaging graphics coincide with Snapple's efforts to boost share across the US and globally. With new graphics that amplify the playfulness, wit and...

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Branding Featured Marketing News Videos

Hasbro Acquires Rights to Pie Face Game: Will Distribute Hilarious Game Globally

Anisha Kapoor

June 8, 2015July 4, 2023

The fun-filled game of suspense available in new markets Autumn 2015. After hearing the call from fans worldwide, Hasbro, Inc., today announced it has acquired...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

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Branding Campaigns Featured Marketing News

Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...

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Branding Design Featured Marketing News

Chewits Celebrates 50th Anniversary with Special Edition Retro Products; Launches Own Facebook App

Anisha Kapoor

June 4, 2015July 4, 2023

For 50 fun-packed years, Chewits has taken the U.K. on a taste adventure with their fantastic sweets. This year marks Chewits’ 50th anniversary. It all...

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Branding Industry Marketing News

London Retains Crown in 2015 MasterCard Global Destinations Cities Index

Anisha Kapoor

June 3, 2015July 4, 2023

Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

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Advertising Branding Campaigns Featured Marketing News

Visit Orlando Unveils New Brand Creative; Announces Global Search For Stories

Olivia Pearce

June 2, 2015July 4, 2023

Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...