Marketing Archives | World Branding Forum

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The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Featured Marketing News

Coca-Cola Sweetens Hansen’s and Blue Sky Deal

Anisha Kapoor

March 18, 2016March 18, 2016

Research indicates that the overall segment accounts for less than two percent of the brand’s total soft drink business in the United States The Coca-Cola...

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Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...

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Featured Marketing News Videos

Audi Rocks and Rolls with the Revitalised A4

Anisha Kapoor

March 14, 2016March 14, 2016

Executions will launch across cable prime, sports TV, and throughout the NCAA March Madness men’s basketball tournament Audi has unveiled a new marketing campaign themed...

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Featured Marketing News Videos

Reebok Unsweetens Deal with See Ya Soda Move

Anisha Kapoor

March 10, 2016March 10, 2016

The measure is rooted in a recent study which showed some of the unbelievable lengths people will go to get their sugar fix Reebok has...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...

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Campaigns Featured Marketing News

Bridgestone Inks Michael Johnson Partnership Deal

Anisha Kapoor

March 4, 2016March 4, 2016

The brand will elevate the tie-up with a broader marketing campaign complete with in-store mobile activations and promotions Bridgestone has partnered track and field legend,...

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Advertising Featured Marketing News

Sony Pictures Partners WWE Studios for Surf’s Up 2

Joshua Hughes

March 2, 2016March 2, 2016

Both companies are co-financing and producing the sequel expected to premiere in 2017, in time for the original film’s tenth anniversary Sony Pictures Animation and...

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Marketing News

B2BML Named First London HubSpot Platinum Partner

Deborah Joy Peter

February 26, 2016February 26, 2016

The platform recognises the agencies that have brought the inbound message to the most clients, offering service at the highest standards The B2B Marketing Lab,...

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Advertising Marketing News

Snapchat Picks Nielsen for 3V Ad Measurement

Anisha Kapoor

February 25, 2016February 25, 2016

The ratings report a campaign's total digital audience across computers, tablets, and smartphones using metrics comparable to TV Snapchat has selected Nielsen Digital Ad Ratings...

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Featured Marketing News Technology Videos

Lassa Tyres Refines Game with FC Barcelona Deal

Anisha Kapoor

February 23, 2016February 23, 2016

The global push launching in 54 markets aims to reinforce the Turkish tyre company's brand values and dedication towards top quality FC Barcelona sponsor, Lassa Tyres, has...