Old Spice Teams Up with Tough Mudder as Partner

The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection.

 Old Spice has joined forces with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant Deodorant Partner for its rigorous obstacle course series. The collaboration offers the ideal proving ground for guys to test the performance of the new Old Spice Hardest Working Collection.

To help men get whip into shape and smell great, resident pitchman, Bob Giovanni (actor Steven Ogg from film, television, and video game fame), returns to the small screen in an enthralling, highly-informative Hardest Working Training Tips teaser.

Viewers will recognise him from his popular infomercials executed in tandem with the men’s care brand titled Odor Blocker and Sweat Defense and Dirt Destroyer. Both spots introduced millions to the some of the marque’s best-selling anti-perspirants and body washes worldwide.

With a nod to the aforementioned range, the partnership is aimed at helping amp up the Tough Mudder course with the iconic Mud Mile 2.0 and newly-devised Pop & Lock obstacles as well as the presentation of post-event rinse stations and changing areas.