Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items.
Harnessing nature’s power and the ridiculousness that has become a staple of its iconic marketing campaigns, Old Spice today launched its “Smell As Great As Nature Is” … Read More

New integrated campaign depicts how mums and dads react differently to sons’ entry to manhood, featuring lyrics from Flight of the Conchords’ songwriter Bret McKenzie.
Old Spice has released “Dadsong” as a sequel to the much-hyped “Mom Song” TV spot. According to the brand, “Gifting Old Spice is a holiday tradition … Read More