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Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up.
Ocean Spray is relaunching its Pact Water portfolio with a fall campaign which debuts via several social media and digital channels. Themed Pact with Flavor, it will punctuate the credentials of the range and align the brand with properties and spokespersons who exemplify a healthy living.
Meanwhile, the company is teaming up with LPGA professional, Brittany Altomare, for the summer to kick-start the objectives of the wider effort. The star athlete was selected for her personal values that coincide with an active lifestyle and those of Pact Water as a brand big on breakthroughs.
The golfer will have the marque’s logo featured on both her tour shirt and golf bag. She is already actively touting the brand to her followers. “Besides golf, I really enjoy being outdoors and active, so staying hydrated and healthy without having to drink plain water is perfect for me,” said Altomare.
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