Macy’s is stepping into spring with a fashion assortment of pastels and metallic hues and campaign which redefines the expression of beauty.
Macy’s is making spring a celebration of beauty in all forms with its Find More campaign. Introducing a fresh fashion assortment around a coastal vibe and an elevated palette of pastels and metallic hues, the brand is driving self-expression via style and home offerings.
Inspired by the sea with tones of blue and white, the line adds an air of sophistication. Key trends are featured in a television ad dubbed Find Your Beautiful, which follows everyday women who through their wardrobe communicate the confidence they feel on the inside.
Led by a 60-second film by BBDO New York, a poem is featured as an eclectic female cast embodies beauty on their own terms. Macy’s will use social media to challenge expectations via Redefining Beauty, an effort exploring the word through a series of individual portraits.
“Spring brings freshness, making it the perfect time to upgrade the wardrobe and discover new trends. We have scoured the globe to curate an assortment that transports customers to pristine beaches with airy pieces,” said Durand Guion, VP of Macy’s Fashion Office.