LG unveils its latest marketing campaign, ‘We Will Knock You’

LG and The Struts serve up a new anthem for preparing delicious meals with the energy and style of a modern kitchen exclusively from LG

Inspiring people to rock every occasion with innovative, stylish LG kitchen appliances, LG Electronics USA is launching “We Will Knock You” – a marketing campaign featuring a national television commercial that rocks a soundtrack only an LG InstaView kitchen can deliver.

The brand’s TV spot begins airing on 17 May and is set to a remake of the iconic ’70s classic, “We Will Rock You,” by popular UK band The Struts. Together, the electronics company and The Struts serve up a new anthem for preparing delicious meals with the energy and style of a modern kitchen exclusively from LG.

Each kitchen has its own pace, sounds, and rhythms, and with the brand’s InstaView Refrigerators and Ranges – featuring the brand’s iconic ‘knock twice’ to see inside InstaView technology – the campaign shows how consumers can create their own rhythm in the kitchen.

“The kitchen is the heart of every home, but in an LG kitchen the heart beats a little faster,” said Peggy Ang, senior vice president of marketing, LG Electronics USA. “This campaign isn’t just about our innovative appliances that let you store, cook and see your food with the brand’s iconic InstaView technology – it’s also a celebration of people coming together and their own unique styles. ‘We Will Knock You’ is the anthem of an LG kitchen and it’s the soundtrack for creating and sharing delicious meals with the people in our lives.”

The campaign highlights the the brand’s InstaView Kitchen Suite and the product features that make every occasion better. From cooking technologies like Air Fry, Air Sous Vide, and ProBake Convection, to exclusive refrigerator features like the brand’s Craft Ice and the Full-Convert drawer, LG helps you prep, cook and savor in style.