Hyundai Kicks Off NFL Sponsorship with Two Spots

Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place.

As presenting sponsor of the National Football League, Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place. The new push centres on how the brand celebrates passion for and loyalty the NFL teams.

Titled Fishing Trip, the campaign’s first 30-second spot is slated to run during the season opener, with a focus on the Elantra and its Proximity Key Entry feature. The short stars a diehard Miami Dolphins enthusiast whose Sunday improves because of the car’s innovative technology.

The second commercial, Choices, rolls out on kick-off day. Taking the theme further, it tells the tale of a Pittsburgh Steelers fan, who while caring for his infant, never misses a minute of the game because of the Santa Fe’s 8-inch Touch Screen with SiriusXM Recording technology.

Both will run across NFL broadcast and online properties, network game coverage as well as the carmaker’s YouTube channel. The ads are the first two in a series of football-inspired creatives in a season-long celebration. The new campaign was developed by Innocean USA.

Hyundai will also host local NFL icons for autograph sessions, offer fans a green-screen photo opportunity, initiate giveaways including blue and orange sunglasses, and deliver interactive vehicle displays at Kickoff Village, the outdoor fan festival at Denver’s Civic Center Park.

“We are excited to start our second year as an NFL sponsor by providing fans exclusive access to NFL legends and top-notch entertainment. Our creative and social media campaigns will help bring fans closer to the game they love,” said Dean Evans, CMO at Hyundai Motor America.

Hyundai is a two-time World Branding Awards winner under the Automotive (National) category, walking away with the coveted title during the 2014-2015 and 2015-2016 installations respectively.