Apple, World’s Most Valuable Brand

With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware,...

“New World”: Saint-Gobain

Saint-Gobain is launching its new global brand campaign, "New World", which aims to establish the Group's vision as the worldwide leader in light and...

Amazon to begin drone deliveries this year

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their...

Bloomsbury’s Book Boom

Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit...

Ikea Norway’s ‘Baby Names Catalogue’

Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with...

Jack Daniels and Coca-Cola Mix It Up

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers...

McDonald’s Minimalist Mission

Created by Leo Burnett London, the latest UK campaign for McDonald’s features the fast food brand’s distinctive products have been presented in a stripped-back...

Burger King ‘Whopper to a Flame’ Campaign

The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been...

Tanduay Receives Top Honours at SIP Awards

Tanduay was a winner of The World Branding Forum, Brand of the Year Award last year in November, and since then the brand has...

Pinterest acquires AI shopping startup ‘The Yes’

Pinterest has acquired AI powered startup 'The Yes' for an undisclosed sum. THE YES was founded in 2018 by CEO Julie Bornstein, an ecommerce...

Ford to create 6,200 United States jobs

Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned...

Ribena Centers New Campaign On Awkward Moments

Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the...

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Hobbycraft, retail, retailer, profits, new stores, uk

Hobbycraft to open three new stores

New Hobbycraft sites will be in Biggleswade, Bedfordshire; Southend in Essex; and Bromborough on Merseyside and will create 40 new retail jobs. The chain said...
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