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The iconic fashion house Tommy Hilfiger has selected the talented Jisoo to represent their Fall 2024 collection. As the campaign’s ambassador, Jisoo will embody the brand’s timeless style and modern spirit.
The Tommy Hilfiger Fall ’24 campaign showcases Jisoo’s effortless style as she tours New York City. From the classic camel coat to the modern Breton cardigan, Jisoo embodies the collection’s timeless yet trendy aesthetic.
“It’s a dream come true to be partnering with Tommy Hilfiger and walking my path to New York City,” Jisoo shared. She said, “This iconic city holds a special place in my heart, and I’m honoured to collaborate with a true New York legend.”
The talented Jisoo, known for her captivating performances as a member of BlackPink, has successfully branched out into a thriving solo career. Her versatility as a singer and actress has made her one of the most influential figures in the entertainment industry.
Tommy Hilfiger expressed his excitement about partnering with Jisoo, saying, “Her confidence, serenity, and powerful presence make her the ideal ambassador for our new collection. We’re thrilled to welcome her into the Tommy family.”
Jisoo’s influence extends far beyond the world of K-pop. In recent years, she has established herself as a fashion icon, partnering with renowned brands like Tommy Hilfiger, Dior, and Cartier. Her collaborations have elevated her star power and contributed to the growing global appeal of Korean fashion.
About Tommy Hilfiger
Since its founding in 1985, Tommy Hilfiger has inspired consumers as a globally recognized premium lifestyle brand. Rooted in New York City and infused with the spirit of Americana, the brand defines itself by its “Classic American Cool” aesthetic and signature red, white, and blue colour palette. Driven by a passion for rewriting the rules of American fashion and pop culture, Tommy Hilfiger embodies the modern aspirational lifestyle. Founder Tommy Hilfiger continues to serve as Principal Designer, offering guidance and inspiration throughout the design process. In 2023, global retail sales of Tommy Hilfiger products, including those sold through licensees, reached approximately $9 billion.
