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Channel 4 Ventures, a public broadcasting service, aims to get 20% of Airtasker shares to become media-for-equity partners. Ultimately, this investment will take in new leads and unlimited customer turnover.
Being a trusted community platform, Airtasker UK will let Channel 4 Ventures enjoy the most accessible position in the UK marketplace.
As a general rule of reciprocity, Airtasker will also enjoy this prestige collaboration. Channel 4 Ventures is one of the largest streaming services in the UK. With over 1.2 billion annual views, this global brand will accelerate Airtasker’s pace in the UK marketplace. Also, according to the 2021 financial report, its digital advertising revenue increased by 19%.
Besides, you can check this tremendous growth by Channel 4 Venture here;
Airtasker CEO, Tim Fung, expresses his sentiments over this “We are super excited to welcome Channel 4 Ventures as a strategic partner in Airtasker UK. In Australia, we were able to leverage the power of television to make Airtasker a household brand and achieve 20x revenue growth over 5 years together with Seven West Media – and we believe we can do even better with Channel 4 in the UK.”
The Head of Channel 4 Ventures also exchange his feelings “We’re looking forward to partnering with Airtasker to help support the launch of this unique marketplace in the UK. A key strength of Airtasker is that it enables people to earn additional income through flexible working on their own terms which will no doubt be a benefit to audiences during the current economic climate. ”
Moreover, for effective implementation of this new partnership, Airtasker has recently appointed Cass O’Connor as a new Chair of its Board. Cass is all geared up for this new startup. Also, he is one of the most influential people in the technology industry and knows how to execute tasks seamlessly.
