ZALORA collaborates with The Trade Desk on attribution integration across Asia
ZALORA, Asia’s online fashion destination and winner of the World Branding Awards, and The Trade Desk, a global advertising technology platform, have agreed to collaborate on attribution integration across Asia. The attribution integration will allow participating brands selling on ZALORA the opportunity to measure conversions and sales value generated from advertising campaigns delivered via The Trade Desk.
ZALORA is an online shopping destination for millions of fashion consumers in Singapore, Indonesia, Malaysia, Philippines, Hong Kong and Taiwan. ZALORA offers an extensive collection of top international and local brands, as well as in-house labels across apparel, shoes and accessories for men and women.
Under the partnership, ZALORA has the ability to log attribution for any consumer who views or clicks on an ad before purchasing the brand on ZALORA. This means that eligible brands may be able to optimise their campaigns running on The Trade Desk whilst they are in progress.
“ZALORA’s partnership with The Trade Desk opens a lot of possibilities for us and our brand partners. This will enable us to empower brands with data to optimise campaigns and reach more relevant customers. This also translates to ZALORA shoppers getting an improved product discovery experience as they go through the catalogue. Data is the most important resource and tool for eCommerce and advertising, and we are delighted to have this demand-side platform partnership with The Trade Desk.” stated Jo Bjordal, Chief Marketing Officer, ZALORA Group.
“ZALORA has been at the forefront of eCommerce since they launched in 2012,” stated Mitch Waters, Senior Vice President, South East Asia Australia and New Zealand, The Trade Desk. “Given our shared focus on measurement, ZALORA is the perfect platform to demonstrate the integration of eCommerce and data-driven advertising through conversions and sales value.”
The integration gives eligible brands the opportunity to understand users’ paths to purchase on ZALORA and attribute their online sales with ads that run through The Trade Desk. Participating brands will be able to access this measurement solution through their The Trade Desk account.