Featured Archives | World Branding Forum

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PepsiCo's multiyear partnership with LeBron Begins highlight's the companies' shared values and commitment to uplifting communities Every morning is a chance to seize the day...

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Campaigns Featured News

Gentleman Jack celebrates Frontliners in “We Share One Spirit” campaign

Olivia Pearce

March 17, 2021

Gentleman Jack's campaign, "We Share One Spirit" recognises the accomplishments and journeys of diverse women in Women's History Month Gentleman Jack, an exceptionally smooth double...

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Campaigns Featured Marketing News

MINI launches a global video marketing campaign, “Launched by_”

Thomas Ng

March 17, 2021

MINI's campaign celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways Under the motto "Launched...

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Branding Featured News

Heineken and Glass Futures collaborate on low carbon glass innovations

Olivia Pearce

March 16, 2021

Heineken and Glass Futures seeks to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain Heineken...

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Branding Featured News

Panasonic welcomes Olympic Figure Skater, Nathan Chen to the team

Thomas Ng

March 16, 2021

The two-time world champion and winner of the past five US National Figure Skating Championships joins Team Panasonic on its mission to empower and inspire...

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Campaigns Featured News

Nike celebrates female strength in its latest film, “The Toughest Athletes”

Eliza Jane

March 16, 2021

Nike's latest film captures the power and strength of women during pregnancy and early motherhood Footwear and apparel manufacturing company, Nike, has released its latest...

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Advertising Campaigns Featured News

The Coffee Bean & Tea Leaf launches its latest digital ad campaign

Joshua Hughes

March 16, 2021June 13, 2023

The Coffee Bean & Tea Leaf celebrates the beloved latte by ditching the bitter and choosing the better Life has been a bit bitter this...

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Advertising Campaigns Featured News

DICK’S Sporting Goods releases “Inside Moves” ad Campaign

Olivia Pearce

March 15, 2021March 15, 2021

"Inside Moves" highlights DICK'S female senior leaders and their efforts to support the Company's growing female consumer base To celebrate Women's History Month, DICK'S Sporting...

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Featured Marketing News Technology

Gatorade announces the first-to-market sweat patch and app

Thomas Ng

March 12, 2021

The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their best...

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Advertising Campaigns Featured News

Nathan’s Famous partners Andy Cohen in new video campaign

Joshua Hughes

March 11, 2021March 11, 2021

Nathan's Famous and Andy Cohen showcases how the brand can help bring people together and foster genuine moments of connection Earlier this year, Nathan's Famous, the iconic...

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Branding Campaigns Featured News

Elizabeth Arden taps Sui He as Global Brand Ambassador

Olivia Pearce

March 11, 2021March 11, 2021

Sui He connects with women across the world, encouraging them to discover Elizabeth Arden and its timeless values Elizabeth Arden has announced that it has...

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Campaigns Featured News

Ralph Lauren advances sustainability goal in new comprehensive strategy

Olivia Pearce

March 11, 2021

Ralph Lauren will introduce Cradle to Cradle Certified products, establish resale and recycling options for consumers and scale technologies that keep materials in use Ralph...