Featured Archives | World Branding Forum

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It's clear. It's concise. It's memorable. And it has just been inducted into the Medical Advertising Hall of Fame (MAHF). Chicago agency AbelsonTaylor accepted the...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...

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Advertising Branding Campaigns Featured News

Nissan Steals Hearts Through “With Dad” Super Bowl Commercial

Joshua Hughes

February 2, 2015July 4, 2023

Touching story depicts the struggle of work-life balance facing many American families. In the world of automotive advertising, Super Bowl Sunday is the one day...

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Advertising Branding Featured Industry News

Shocase Celebrates the Players Behind the Best Big Game Commercials

Joshua Hughes

January 30, 2015July 4, 2023

Social Network Credits the Teams behind the Ads; Invites Additional Collaborators to Get Recognised The Seahawks and Patriots won’t be the only teams on display...

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Advertising Featured Industry News

BBDO Tops The Gunn Report As World’s Most Creatively Awarded Agency Network

Joshua Hughes

January 29, 2015July 4, 2023

World's Most Awarded Networkin both Digital and Film for Third Consecutive Year. For the ninth year in a row, BBDO Worldwide won the Gunn Report as the...

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Advertising Featured Industry News Social Media Technology

Tencent’s Lau is 1st Chinese Company Executive Named Cannes Lions Media Person of the Year

Joshua Hughes

January 29, 2015July 4, 2023

SY Lau awarded for his vision and leadership in transforming Tencent Online Today in Beijing, Terry Savage, Chairman of the Cannes Lions International Festival of...

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Advertising Branding Campaigns Featured News

Pierce Brosnan Makes The “Perfect Getaway” In Kia’s Super Bowl Ad

Olivia Pearce

January 28, 2015July 4, 2023

"Perfect Getaway" premieres online today with an extended cut available at Kia.com/Sorento, followed by in-cinema on 30 January and the broadcast debut in the third...

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Branding Featured Industry News

BrandZ Top 100 Most Valuable Chinese Brands 2015 Unveiled

Olivia Pearce

January 27, 2015July 4, 2023

Tencent, Alibaba overtake long-time leader China Mobile to claim top two spots WPP and Millward Brown today announced the fifth annual BrandZ Top 100 Most...

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Advertising Branding Featured Marketing News Technology

Domino’s Pizza Prepares for Biggest Delivery Day of the Year, Launches Tracker on Samsung Smart TV

Anisha Kapoor

January 26, 2015July 4, 2023

Domino's expects to sell more than 11 million slices of pizza, with 50 percent of sales coming from digital ordering channels. Football players aren't the...

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Advertising Branding Campaigns Featured Marketing News Videos

Friskies to Air Kitten-Sized Ad During the Big Game

Joshua Hughes

January 23, 2015July 4, 2023

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...

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Advertising Branding Featured Industry News

ADVERTISING Club of New York Rings The Bell For Diversity At NASDAQ

Joshua Hughes

January 23, 2015July 4, 2023

On Wednesday, The ADVERTISING Club of New York, the U.S. industry's leading trade organisation representing the vision and mission of the global advertising community across...

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Advertising Branding Campaigns Featured News Videos

Snickers Teases A ‘Very Brady’ Super Bowl XLIX Commercial

Joshua Hughes

January 21, 2015July 4, 2023

Thanks to Snickers, the most beloved star of Super Bowl XLIX could be someone you might not expect. Today, Mars Chocolate North America gave America...