Featured Archives | World Branding Forum

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International openings now total six new markets in the past 12 months Domino's Pizza, a recognised world leader in pizza delivery, has started the year...

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Branding Campaigns Featured Marketing News Technology

MONOPOLY Turns 80 – Celebrates with New Campaign

Olivia Pearce

February 16, 2015July 4, 2023

Hasbro and BuzzFeed Team up to Launch Global MONOPOLY HERE & NOW Roll the dice, pass GO, and get ready to take your MONOPOLY token...

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Advertising Featured Industry Marketing News Technology

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

Joshua Hughes

February 13, 2015July 4, 2023

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...

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Branding Featured Marketing News Social Media Technology

Björn Borg Fashion Game Becomes Viral Hit

Thomas Ng

February 12, 2015July 4, 2023

Spreads Love in 176 Countries around the World Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the...

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Branding Featured Marketing News Videos

Ford Mustang’s Valentine’s Speed Dating Prank is a Hit

Joshua Hughes

February 11, 2015July 4, 2023

Prank video has nearly 1.7 million views on YouTube in five days. With Valentine's just days away, many brands have been sharing the love in...

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Advertising Branding Featured Marketing News

Carl’s Jr. Burger Ad Starring Model Charlotte McKinney Breaks Records

Joshua Hughes

February 10, 2015July 4, 2023

Ad for the Big Game Surpasses Previous Results from Campaigns Starring Kate Upton, Paris Hilton and Nina Agdal. Carl’s Jr. knows the recipe for Big...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

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Advertising Branding Campaigns Featured News Videos

Allianz Life Debuts New TV Ads during 2015 Allianz Championship

Joshua Hughes

February 6, 2015July 4, 2023

In-house creative agency team in partnership with production studio SPLICE produced each 15-second spot. Allianz Life Insurance Company of North America (Allianz Life) announced the...

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Advertising Branding Campaigns Featured News Videos

Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce

February 5, 2015July 4, 2023

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...

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Advertising Branding Featured Industry News

AbelsonTaylor’s Ad Inducted into the Medical Advertising Hall of Fame

Olivia Pearce

February 4, 2015July 4, 2023

It's clear. It's concise. It's memorable. And it has just been inducted into the Medical Advertising Hall of Fame (MAHF). Chicago agency AbelsonTaylor accepted the...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...

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Advertising Branding Campaigns Featured News

Nissan Steals Hearts Through “With Dad” Super Bowl Commercial

Joshua Hughes

February 2, 2015July 4, 2023

Touching story depicts the struggle of work-life balance facing many American families. In the world of automotive advertising, Super Bowl Sunday is the one day...