Featured Archives | World Branding Forum

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Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

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Branding Design Featured News

Autotrader Unveils New Brand Identity

Olivia Pearce

March 17, 2015July 4, 2023

Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way...

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Branding Featured Marketing News

IHG Rewards Club Signs Global Partnership With Mahindra Racing Formula E Team

Anisha Kapoor

March 12, 2015July 4, 2023

InterContinental Hotels Group has announced a multi-year partnership between its industry leading loyalty program, IHG Rewards Club, and the Mahindra Racing Formula E Team Formula...

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Advertising Featured Industry News Technology

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy Accountability Group

Thomas Ng

March 6, 2015July 4, 2023

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

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Branding Campaigns Featured Marketing News Public Relations

The Coca-Cola Bottle Celebrates 100 Years

Olivia Pearce

March 5, 2015July 4, 2023

Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

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Advertising Branding Campaigns Featured Marketing News Videos

Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

Joshua Hughes

March 2, 2015July 4, 2023

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...

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Branding Featured News Technology

Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

Thomas Ng

February 27, 2015July 4, 2023

Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become...

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Branding Design Featured News

Starwood Fuels Innovation with Debut of Starlab in New York’s Garment District

Anisha Kapoor

February 24, 2015July 4, 2023

Starwood Hotels & Resorts Worldwide unveiles Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility...

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Advertising Branding Campaigns Featured Marketing News

Century 21 Real Estate Unveils 2015 Campaign

Olivia Pearce

February 23, 2015July 4, 2023

New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the...

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Branding Design Featured Industry News Technology

IBM Studio Opens in London to Transform the Client Experience

Anisha Kapoor

February 20, 2015July 4, 2023

The Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in...

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Branding Design Featured Industry News Technology

Happy 25th Birthday Adobe Photoshop

Thomas Ng

February 19, 2015July 4, 2023

A Cultural Icon, Photoshop Has Been Shaping the Way We View the World Adobe Photoshop, the imaging software that continues to redefine creativity in the...

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Design Featured Industry News Technology

Monotype and Lippincott Unveil Curated ‘Brands With Heart’ Collection

Thomas Ng

February 18, 2015July 4, 2023

Helps Brands Identify Typefaces that Best Convey Humanistic Qualities Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative...