Featured Archives | World Branding Forum

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Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

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Campaigns Featured News Videos

New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

Joshua Hughes

July 30, 2015

New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...

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AT&T’s Latest ‘It Can Wait’ Campaign Video Gets the Message Across

Olivia Pearce

July 29, 2015

Picture this. You’re driving in your neighborhood. Your phone beeps. You take your eyes off the road for just a second. What happens next… could...

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India’s Largest Multiplex Chain, PVR Cinemas, to Install Dolby Atmos in 50 Screens

Thomas Ng

July 29, 2015July 30, 2015

When completed, it will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India PVR Ltd., the largest multiplex...

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Advertising Featured News

Three Winners Announced for Fifth and Final Cannes Chimera Challenge

Joshua Hughes

July 29, 2015

Teams From Singapore, UK And Vietnam Receive $160,000 Funding To Realise Their Ideas To Support The Global Citizen Project The Cannes Lions International Festival of...

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Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

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Featured Marketing News

Starbucks Enters Latin America’s $4B Ready-to-Drink Coffee Market with the Help of PepsiCo

Anisha Kapoor

July 24, 2015

Distribution to First 10 Latin American Markets Expected in 2016 Starbucks and PepsiCo have entered into an agreement for the marketing, sale and distribution of...