Featured Archives | World Branding Forum

Read Time:1 Minute, 15 Second

The LPGA champ has inked a global deal with Skechers Performance, and will be featured in marketing campaigns for the brand’s footwear. Skechers Performance has...

Read Time:1 Minute, 15 Second

Branding Featured News Videos

Guess and Republic Make Music with Ariana Grande

Olivia Pearce

August 31, 2016August 31, 2016

Guess introduces its latest athletic line to the American public via a music video featuring Ariana Grande’s new hit, Side to Side. Guess has partnered with...

Read Time:1 Minute, 33 Second

Advertising Featured News

Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

Read Time:58 Second

American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

Read Time:1 Minute, 5 Second

Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

Read Time:49 Second

Branding Campaigns Featured News Videos

Biotherm Homme Tells the David Beckham Story

Olivia Pearce

August 30, 2016August 30, 2016

A new spot by Biotherm Homme, the film celebrates David Beckham’s legacy, which is captured through his extraordinary body of ink. Men’s skincare giant, Biotherm Homme, has...

Read Time:1 Minute, 26 Second

Featured Marketing News Videos

Dr Pepper Powers Tailgate 2000 with Larry Culpepper

Deborah Joy Peter

August 30, 2016August 30, 2016

The Dr Pepper roadshow is supported by a consumer push which includes television, print, radio, digital, and billboard advertisements. Dr Pepper has premiered a new...

Read Time:1 Minute, 14 Second

Advertising Featured News Videos

Las Vegas Delivers Warm Welcome with Postcard

Joshua Hughes

August 30, 2016August 30, 2016

The latest from its ‘What Happens Here, Stays Here’ push, Postcard celebrates adult freedom and Las Vegas as an inclusive destination. Returning to its creative...

Read Time:1 Minute, 13 Second

Branding Featured News

W Seattle Unveils Multi-Million Dollar Makeover

Deborah Joy Peter

August 26, 2016August 26, 2016

Inspired by its Pacific Northwest location, 415 guestrooms and nine suites were transformed as part of the grand W Seattle makeover. W Hotels, a portfolio...

Read Time:1 Minute, 26 Second

Branding Featured News

Crystal Cruises Decks Up River Travel Virtually

Olivia Pearce

August 26, 2016August 26, 2016

The digital debut follows the vessel’s recent maiden voyage from Vienna. According to Crystal Cruises, the move is a river industry first. Crystal River Cruises...

Read Time:1 Minute, 11 Second

Advertising Featured News

Ford Powers Up F-Series Super Duty for the Fall

Joshua Hughes

August 26, 2016August 26, 2016

With the addition of a 48-gallon fuel tank, the Ford Super Duty maximises time between fill-ups to get more done in a shorter span. Ford...

Read Time:51 Second

Featured Marketing News

Kellogg’s Debuts Jimmy Butler Gold Medal Edition

Anisha Kapoor

August 26, 2016August 26, 2016

Celebrating his Team USA Olympic win, Kellogg’s Corn Flakes secures a partnership to feature Jimmy Butler on its Gold Medal Edition boxes. Kellogg’s has inked...