Featured Archives | World Branding Forum

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The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

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Branding Campaigns Featured News

Baby Magic Shines the Spotlight on Millennial Dads

Olivia Pearce

October 13, 2016October 13, 2016

Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

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Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

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Ogilvy Public Relations Appoints Andrea Romero

Deborah Joy Peter

October 13, 2016October 17, 2016

Andrea Romero joins Ogilvy Public Relations with experience in high-level media relations across various sectors and geographies. Ogilvy Public Relations has named Andrea Romero (pictured) to...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

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Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

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Featured Marketing News

Campari Casts Clive Owen for Killer in Red Campaign

Anisha Kapoor

October 12, 2016October 12, 2016

Celebrating the debut of Campari Red Diaries, the campaign by the alcohol giant features Clive Owen and is directed by Paolo Sorrentino. Campari, the iconic red...

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Advertising Featured News

Corra Names London EMEA Commercial Director

Joshua Hughes

October 12, 2016October 12, 2016

Newly hired by Corra, Alex Shepherd brings to the role over 15 years of experience, having worked in several key facets of the retail business. Digital...

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Featured Marketing News

British Airways Does Seven-Nation Cycle on Wheels

Deborah Joy Peter

October 11, 2016October 11, 2016

A pair of First Officers secured a Guinness World Records title for British Airways after cycling across seven countries in just 24 hours. Two British...

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Advertising Featured News Videos

Lincoln Photo Journeys with Annie Leibovitz

Joshua Hughes

October 11, 2016October 11, 2016

For the Lincoln Continental push, she researched a route and created a narrative inspired by childhood road trips she took with her father. The Lincoln...

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Branding Featured News

Burger King Pampers Fans Royally with Bacon Burst

Olivia Pearce

October 11, 2016October 11, 2016

A celebration of bacon, the latest Burger King roll-out follows the Cheetos Chicken Fries debut which commenced earlier in September. Burger King has launched the...

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Ruder Finn Asia Expands PR Footprint with Engage

Anisha Kapoor

October 11, 2016October 11, 2016

Specialised in public affairs and government relations, Engage has a list of clients and services that complements the Ruder Finn portfolio. Ruder Finn Asia has...