Featured Archives | World Branding Forum

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The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

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Featured Marketing News

Church’s Chicken Plots $40 Million Expansion

Deborah Joy Peter

November 4, 2016November 4, 2016

Church’s Chicken has signed Volunteer Chicken on as a franchisee; the latter will open 10 Tennessee restaurants over the next five years. Church’s Chicken is set...

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Branding Featured News

Huawei Premieres the Mate 9 and Porsche Design

Olivia Pearce

November 3, 2016November 3, 2016

Following the success of the Huawei P9, the Mate 9 series features the second generation dual-lens camera co-engineered with Leica. Huawei has unveiled the Mate...

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Wileyfox Dials in with Swift 2 Smartphone Release

Thomas Ng

November 3, 2016November 3, 2016

Wileyfox expanded its portfolio with the introduction of the Swift 2 collection which sports a fresh look and boasts major tech upgrades. London-based mobile manufacturer,...

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Featured Marketing News Videos

Safilo Enhances Eyewear Production with 3D Printing

Deborah Joy Peter

November 3, 2016November 4, 2016

Safilo has stuck a partnership with Stratasys; the eyewear giant will use 3D printing for several key brands like Carrera, Dior, and more. Global eyewear...

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Advertising Featured News

GroupM Appoints Tim Castree Global CEO of MEC

Joshua Hughes

November 3, 2016November 3, 2016

Tim Castree will lead 5,000 MEC employees who manage over $25 billion in annual advertising for bluechip clients in 93 countries. GroupM has seen a...

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Branding Featured News

British Airways Paves the Bay for Oakland Enthusiasts

Olivia Pearce

November 2, 2016November 2, 2016

The new British Airways route will be served by a 777-200ER aircraft operating four days a week, with flights starting from £189 each way. British...

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Advertising Featured News

Johnnie Walker Joins Wilmer Valderrama at the Border

Joshua Hughes

November 2, 2016November 2, 2016

Johnnie Walker partners with Wilmer Valderrama to add heritage stories carved on the Mexico border to its Keep Walking America push. Johnnie Walker recently partnered...

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Featured Marketing News

DoubleTree by Hilton Checks into Fort Smith

Deborah Joy Peter

November 2, 2016November 2, 2016

The new DoubleTree property boasts 255 guestrooms across a nine-story, atrium-style hotel marked by a waterfall cascading into the lobby. DoubleTree by Hilton, has unveiled...

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Ketchum Names Michael O’Brien Chief Client Officer

Anisha Kapoor

November 2, 2016November 2, 2016

In his new role, he will be responsible for client satisfaction, growth, retention, and ensuring an exceptional experience for Ketchum clients. Ketchum has appointed Michael...

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Advertising Featured News Videos

Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

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Kia Canada Widens Digital Footprint with Dealertrack

Thomas Ng

November 1, 2016November 1, 2016

The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more. Kia Canada has partnered with Dealertrack...