Featured Archives | World Branding Forum

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The Honor sale promises deals across Belgium, Germany, France, Italy, Portugal, Spain, the UK, United States, and other key markets. Huawei-owned smartphone label, Honor, has...

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Visit Japan Journeys across Europe to Inspire Travel

Deborah Joy Peter

November 7, 2016November 7, 2016

The Japan National Tourism Organisation in London has added to its Visit Japan efforts by launching an ad push targeting 15 countries. The Japan...

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Branding Campaigns Featured News Videos

Christmas Comes Early with eBay Holiday Campaign

Olivia Pearce

November 7, 2016November 7, 2016

Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

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Featured Marketing News Videos

Hanes Ends the Smellfie with Antimicrobial Finish

Joshua Hughes

November 7, 2016November 7, 2016

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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Branding Campaigns Featured News Videos

UGG for Men Does Autumn with Vic Mensa to Boot

Olivia Pearce

November 4, 2016November 4, 2016

The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

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Featured Marketing News

Church’s Chicken Plots $40 Million Expansion

Deborah Joy Peter

November 4, 2016November 4, 2016

Church’s Chicken has signed Volunteer Chicken on as a franchisee; the latter will open 10 Tennessee restaurants over the next five years. Church’s Chicken is set...

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Branding Featured News

Huawei Premieres the Mate 9 and Porsche Design

Olivia Pearce

November 3, 2016November 3, 2016

Following the success of the Huawei P9, the Mate 9 series features the second generation dual-lens camera co-engineered with Leica. Huawei has unveiled the Mate...

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Wileyfox Dials in with Swift 2 Smartphone Release

Thomas Ng

November 3, 2016November 3, 2016

Wileyfox expanded its portfolio with the introduction of the Swift 2 collection which sports a fresh look and boasts major tech upgrades. London-based mobile manufacturer,...

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Featured Marketing News Videos

Safilo Enhances Eyewear Production with 3D Printing

Deborah Joy Peter

November 3, 2016November 4, 2016

Safilo has stuck a partnership with Stratasys; the eyewear giant will use 3D printing for several key brands like Carrera, Dior, and more. Global eyewear...

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Advertising Featured News

GroupM Appoints Tim Castree Global CEO of MEC

Joshua Hughes

November 3, 2016November 3, 2016

Tim Castree will lead 5,000 MEC employees who manage over $25 billion in annual advertising for bluechip clients in 93 countries. GroupM has seen a...

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Branding Featured News

British Airways Paves the Bay for Oakland Enthusiasts

Olivia Pearce

November 2, 2016November 2, 2016

The new British Airways route will be served by a 777-200ER aircraft operating four days a week, with flights starting from £189 each way. British...

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Advertising Featured News

Johnnie Walker Joins Wilmer Valderrama at the Border

Joshua Hughes

November 2, 2016November 2, 2016

Johnnie Walker partners with Wilmer Valderrama to add heritage stories carved on the Mexico border to its Keep Walking America push. Johnnie Walker recently partnered...