Featured Archives | World Branding Forum

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Hyatt Regency has expanded its portfolio in Mexico with the debut of a brand new luxury property in Jalisco’s capital city, Guadalajara. Hyatt Hotels Corporation...

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Featured Industry News Technology

Nylon Studios Explores the Sound of VR at AdFest 2017

Thomas Ng

February 23, 2017February 23, 2017

Nylon Studios will leverage the ADFEST platform to host a workshop that explores the impact of VR on advertising when merged with sound. Nylon Studios is...

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Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

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Branding Featured News

Diamond Resorts Adds Cole Swindell to Talent Roster

Olivia Pearce

February 22, 2017February 22, 2017

Diamond Resorts International has appointed award-winning country singer and songwriter, Cole Swindell, as its latest brand ambassador. Hospitality group, Diamond Resorts International, has inked a sponsorship...

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Featured Marketing News

UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Featured Marketing News Videos

Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

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Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

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Hyundai Introduces 2018 Accent to Canadian Market

Thomas Ng

February 21, 2017February 22, 2017

In a move which marks the country's first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow. Hyundai Auto Canada...

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Advertising Featured News Videos

Boa Unveils Digital Rebrand with Fit to Go Further

Joshua Hughes

February 21, 2017February 22, 2017

As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

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Finn Partners Names Group VP for Global Healthcare

Deborah Joy Peter

February 21, 2017February 21, 2017

Finn Partners welcomes the latest addition to its global healthcare practice with the appoint of Geralyn LaNeve as Group Vice President. Finn Partners has appointed...

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Advertising Featured News Videos

Škoda UK Drives Mobile Users to Digital Rebrand

Joshua Hughes

February 20, 2017February 20, 2017

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...