Featured Archives | World Branding Forum

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Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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MWWPR Hires Heather Wilson to Head Crisis Management

Deborah Joy Peter

February 24, 2017February 24, 2017

Heather Wilson has joined MWWPR, where she will helm its crisis and issues management practice as Executive Vice President and MD. MWWPR has hired Heather...

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Branding Featured News

British Airways to Launch Flights to Milan in April

Olivia Pearce

February 23, 2017February 23, 2017

British Airways is slated to launch year-round services to Milan from the London City and Stansted airports towards the end of April 2017. British Airways...

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Advertising Featured News

TBWA Reveals Plans for Lucky Generals Takeover

Joshua Hughes

February 23, 2017February 23, 2017

TBWA has secured a majority stake in UK agency, Lucky Generals. The new addition will be consolidated under the TBWA UK Group. TBWA Worldwide has...

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Featured Marketing News

Hyatt Regency Opens Mexican Paradise in Guadalajara

Deborah Joy Peter

February 23, 2017February 23, 2017

Hyatt Regency has expanded its portfolio in Mexico with the debut of a brand new luxury property in Jalisco’s capital city, Guadalajara. Hyatt Hotels Corporation...

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Featured Industry News Technology

Nylon Studios Explores the Sound of VR at AdFest 2017

Thomas Ng

February 23, 2017February 23, 2017

Nylon Studios will leverage the ADFEST platform to host a workshop that explores the impact of VR on advertising when merged with sound. Nylon Studios is...

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Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

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Branding Featured News

Diamond Resorts Adds Cole Swindell to Talent Roster

Olivia Pearce

February 22, 2017February 22, 2017

Diamond Resorts International has appointed award-winning country singer and songwriter, Cole Swindell, as its latest brand ambassador. Hospitality group, Diamond Resorts International, has inked a sponsorship...

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Featured Marketing News

UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Featured Marketing News Videos

Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

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Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

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Hyundai Introduces 2018 Accent to Canadian Market

Thomas Ng

February 21, 2017February 22, 2017

In a move which marks the country's first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow. Hyundai Auto Canada...