Featured Archives | World Branding Forum

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Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand's latest styles. Sportswear label, Footaction, has...

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Grey Group Names Michael Houston Worldwide CEO

Anisha Kapoor

August 2, 2017August 2, 2017

Grey Group has named its next Worldwide CEO with the promotion of Michael Houston, who has served with the company for a decade. Grey Group...

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Branding Featured News Videos

British Airways Heightens Luxury with The First Wing

Olivia Pearce

August 1, 2017August 1, 2017

The First Wing by British Airways has increased convenience and luxury for its First, Gold Executive, and oneworld Emerald passengers. British Airways recently launched The...

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Hoka One One Ups Game with Karl ‘Speedgoat’ Meltzer

Joshua Hughes

August 1, 2017August 1, 2017

Hoka One One partnered with Karl Meltzer to launch the Speedgoat 2 and roll out its latest film which documents the pro runner’s career. Hoka...

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Featured Marketing News

Joseph Ribkoff Celebrates 60 Years in Global Fashion

Deborah Joy Peter

August 1, 2017August 1, 2017

Joseph Ribkoff has released a commemorative spring collection and is showcasing its latest styles as a tribute to the brand's diamond jubilee. Canadian women’s apparel...

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Featured Marketing News

Integer Elevates Tisha Pedrazzini and Dani Coplen

Anisha Kapoor

August 1, 2017August 1, 2017

Integer has promoted two executives in Denver, who will help guide the agency’s evolution from shopper marketing to commerce marketing. The Integer Group has promoted...

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Advertising Featured News Videos

AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...

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Featured Marketing News Videos

Breville Simplifies the Coffee Brew with Oracle Touch

Deborah Joy Peter

July 31, 2017August 17, 2017

Kitchen appliance giant, Breville, has launched an espresso machine called the Oracle Touch, which features touchscreen automation. Breville has introduced the Oracle Touch, an espresso...

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Featured Marketing News

Pevonia Botanica Expands Medicalia Skincare Suite

Anisha Kapoor

July 31, 2017August 17, 2017

Pevonia Botanica has added to its Medicalia portfolio with new skincare solutions. The capsule offers peels and creams for clinical recovery. Dermatological solutions provider, Pevonia...

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Advertising Featured News

Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Branding Campaigns Featured News

Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...