Featured Archives | World Branding Forum

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British Airways has shared its plans to expand the airline's Heathrow to Inverness route with increased daily and weekend flights from 2019. British Airways will...

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Advertising Featured News

Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...

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Citizen Resets Convenience with Digital App

Thomas Ng

November 8, 2018November 8, 2018

The brand has unveiled its brand new My Citizen application, which is designed to simplify the registration of timepieces for consumers. Watch brand, Citizen, has...

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Featured Marketing News

Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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Campaigns Featured News

Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

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Branding Featured News

Victoria’s Secret Slips Elsa Hosk into Fantasy Bra

Olivia Pearce

November 7, 2018November 7, 2018

Victoria’s Secret angel, Elsa Hosk, will wear the new Dream Angels Fantasy Bra designed exclusively by Atelier Swarovski for the brand. Victoria’s Secret has introduced...

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Featured Marketing News

Air Canada Blends Culinary and Virtual Reality

Joshua Hughes

November 7, 2018November 7, 2018

Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...

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Branding Featured News Videos

OPPO Colours Diwali Happiness Starry Purple

Olivia Pearce

November 6, 2018November 6, 2018

OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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Campaigns Featured News Videos

Tourisme Montreal Inspires Mexicans to Travel

Deborah Joy Peter

November 6, 2018November 6, 2018

Tourisme Montreal has rolled out its first promotional campaign in Mexico to interest more Mexican travellers in the iconic Canadian city. Tourisme Montreal has launched...

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Sony Makes Music with Bamboo Flute Orchestra

Thomas Ng

November 6, 2018November 6, 2018

Released by Sony Music, the Jupiter video performed by Bamboo Flute Orchestra features the animated likenesses of its five female members. Sony Music has released a...

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Advertising Featured News Videos

Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...