Featured Archives | World Branding Forum

Read Time:59 Second

Hormel has released a creative campaign inviting Americans to jazz up homemade meals with the addition of pepperoni as the star ingredient. Hormel has introduced...

Read Time:1 Minute, 4 Second

Branding Featured News

Klassy Walks the Comfort Talk with Leg Liners

Olivia Pearce

March 19, 2019March 22, 2019

Gorani-owned Korean lifestyle brand, Klassy, has introduced the Leg Liner, a product which delivers slimmer calves and offers wearers relief. Klassy, a portfolio under the...

Read Time:1 Minute, 33 Second

Istanbul Draws Travellers to History and Culture

Thomas Ng

March 18, 2019March 20, 2019

A global tourism push has been introduced by the Istanbul Metropolitan Municipality to draw visitors from Europe and other major markets. The Istanbul Metropolitan Municipality...

Read Time:44 Second

Featured Marketing News

Victoria’s Secret Reveals 2019 Swim Collection

Anisha Kapoor

March 18, 2019March 19, 2019

Released exclusively online, Victoria’s Secret has once more unveiled its Swim Collection, which features the best silhouettes of the season. Victoria’s Secret has released its...

Read Time:1 Minute, 13 Second

Branding Featured News Videos

Smirnoff Unveils Pitch Party for July Bash

Olivia Pearce

March 18, 2019March 19, 2019

Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April. Marking the return...

Read Time:1 Minute, 6 Second

Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

Read Time:57 Second

Advertising Featured News Videos

Casa Dorada Los Cabos Creates Moments

Joshua Hughes

March 15, 2019March 18, 2019

Mexican resort and spa location on Médano Beach, Casa Dorada Los Cabos, has created a push inviting travellers to explore the destination. As part of...

Read Time:1 Minute, 6 Second

Campaigns Featured News Videos

Febreze Grooves to the Tune of Fans with Album

Deborah Joy Peter

March 15, 2019March 19, 2019

In response to requests from fans, Febreze has debuted a music album featuring eight tracks as a next step to its radio song ads since...

Read Time:1 Minute, 15 Second

Branding Featured News

PetSmart Expands Pawprint with Staten Island

Olivia Pearce

March 15, 2019March 18, 2019

PetSmart has announced the launch of its latest New York retail store location which spans over 20,000 square feet and is on Staten Island. PetSmart...

Read Time:1 Minute, 7 Second

Ketchum Appoints Caio Bamberg Brazil CEO

Anisha Kapoor

March 15, 2019March 18, 2019

Ketchum Brazil has named former Wunderman lead, Caio Bamberg, its chief executive officer. He takes the reins from CEO, Valeria Perito. Ketchum has announced the appointment...

Read Time:56 Second

Campaigns Featured News Videos

Sunsweet Drives #ToFeelGood on Social Media

Olivia Pearce

March 14, 2019March 14, 2019

Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message. Sunsweet has launched a brand push...

Read Time:1 Minute, 11 Second

Branding Featured News

Indochino Has Men Chasing Daylight in Style

Deborah Joy Peter

March 14, 2019March 14, 2019

Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles. Custom apparel label, Indochino, has...