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QVC®, a world leader in live shoppable entertainment, announced the launch of award-winning singer-songwriter, entrepreneur and activist John Legend’s Loved01. The unisex skincare brand centres on the beauty needs of black and brown skin to create personal care products that truly benefit all skin types. An assortment of product sets created exclusively for QVC is available now on QVC.com and premiered on-air on November 2.
“Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare,” said Anna Baker, Vice President of Beauty and GMM for QVC.
She added, “Each product in the assortment was thoughtfully formulated with best-in-class ingredients intentionally chosen to deliver moisturisation and hydration for melanin-rich skin while also addressing universal skincare concerns. We were inspired by John Legend’s dedication to increasing inclusivity in the skincare industry, and we are proud to help expand Loved01’s mission to democratise skincare by bringing our QVC customers effective and nurturing beauty products for complexions of colour.”
Loved01: The Love for Melanin-rich Skin
Founded by John Legend in February 2023, LOVED01 is a personal care brand that aims to empower well-being beyond beauty by providing elevated, sensorial, unisex skin and body products at an accessible price point.
Featuring a line of 10 skin and body care products, LOVED01 offers targeted skincare solutions made of thoughtful ingredients to deliver truly effective results. LOVED01’s dermatologist-approved products nourish, moisturise, and gently rebalance the skin’s pH levels, leaving users feeling clean, refreshed, and beautiful.
The brand is formulated in partnership with dermatologists and cosmetic chemists to incorporate the beauty needs of black and brown skin. Loved01’s functional line of dermatologist-tested formulas is crafted to nourish and moisturise.
Loved01 prioritises moisturisation and hydration to achieve beautiful-looking skin. Created to provide real results while encouraging empowering well-being beyond beauty, the skincare brand helps everyone put their best face forward, ensuring that no one is left behind in the pursuit of healthy, radiant skin.
Rooted in accessibility and simplicity, the brand offers luxurious products under USD 20, ensuring everyone can afford high-quality skincare.
Sharing the Gift of Quality Skincare with All
The QVC assortment includes Loved01’s Daily Love four-piece Gift Set, three-piece Exfoliating Cleansing Wipes, a Signature Men’s three-piece Gift Set, a Nourishing Face and Body Oil Duo and an Exfoliating Wash Duo.
“I’m excited to have the opportunity to share Loved01 with QVC’s community and introduce our products and mission to an even broader audience,” says John Legend.” At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin. My hope is that the gentle but powerful approach we bring will help QVC customers see real results.”
