Heineken and F1 host official season opener ahead of the first race of the season
Alcohol brand, Heineken recently entertained Formula 1 fans on Saturday, 4 July 2020 with a live-streamed performance from globally-acclaimed DJ/producer Oliver Heldens and created a Heineken 0.0 drive-in Grand Prix viewing experience in Amsterdam on Sunday, 5 July 2020.
Ahead of the first Grand Prix of the revised 2020 F1 season in Austria on Sunday 5th July, official partner Heineken hosted a season-opening virtual party with globally renowned DJ Oliver Heldens in the Netherlands, the home of Heineken.
Oliver delivered a special performance for F1 fans, showcasing his legendary musical catalogue and much more. Oliver’s performance was live-streamed across F1, Aston Martin Red Bull Racing, Heineken and Oliver Heldens social channels from 20:30 CEST on Saturday. Providing an opportunity for fans around the world to come together virtually and #SocialiseResponsibly, despite the various Covid-19 lockdown arrangements across the globe.
“It’s a huge honour to perform at the official season opening of F1. Sport and music have a lot of synergies and both have the power to connect people and fans in a special way. I’m excited for the season and glad we’re able to find safe ways to come together during this time,” said Oliver Heldens.
The performance on Saturday was followed by a Heineken 0.0 #NowYouCan Drive-In viewing experience on Sunday, at the Circuit Zandvoort, which offered one hundred fans and hospital workers in the Netherlands the chance to enjoy the return of F1 in a socially-distanced environment, whilst enjoying an ice-cold Heineken 0.0.
“With sport gradually returning, and the first F1 race almost upon us, we wanted to help fans celebrate and socialise responsibly in a really fun and engaging way over a Heineken and to bring a bit of the Dutch Orange Army to the world too,” said Hans Erik Tuijt, Director Global Heineken Sponsorships.