Burger King “Smart people have our app”

There are two types of people in this world according to Burger King: the smart ones and the other ones!


Burger King has released three light-hearted campaign images encouraging customers to download their app!

Burger King has devised a way to encourage consumers to get their app, by suggesting that smart people will download it.

The ads state: “Smart people have our app” and are then followed by a silly situation that not so smart people are guilty of, from missing their bus to clapping when the plane lands.

The ads were art directed by Chloe Stephenson and Wil Maxey, and written by Charlie Pendarves and Elliott White.

Joshua Hughes
Joshua Hughes
Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.

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