Yankee Candle has partnered with recording artiste, Gwen Stefani, to inspire holiday excitement and introduce fans to #TheGwenCandle.
Yankee Candle has teamed up with Gwen Stefani for a sweepstakes push to kick off the holiday season. Alongside fan-inspired activities, the collaboration will see the artiste’s You Make It Feel Like Christmas album from 2017 re-launched as a deluxe edition with five brand new songs.
As part of the alliance, the compilation will be sold at all Yankee Candle stores between now and 24 December. Also, the marque is giving its shoppers a chance to with a copy along with an exclusive Gwen Stefani candle, available only through the consumer contest set to run for a limited period.
One grand prize winner will receive a personal message from the singer-songwriter through a customised video label candle featuring the Mistletoe fragrance and an autographed CD. Twenty second prize Yankee winners will walk away with #TheGwenCandle, a festive message, and signed CD.
There will be 300 third-prize winners. The competition is open for enrolment until 2 December 2018. The star recently made an appearance at the Yankee Candle store in Irvine, California to mark the official launch of the partnership and holiday campaign. Her followers enjoyed a meet-and-greet.