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Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios.

Williams Sonoma, in partnership with Le Creuset, has struck its first collaboration with The Walt Disney Studios. In line with the deal, the kitchenware-maker will launch an exclusive Beauty and the Beast soup pot that coincides with the release of the live-action adaptation of the 1991 classic.

The blue-enamelled cast iron speciality item features the film’s signature rose and a gold knob bearing the inscription, Be Our Guest. The limited-edition collection of five hundred pots is now available for purchase online as well as via Le Creuset’s signature stores and website.

Williams Sonoma outlets across the United States will also host events celebrating the film’s premiere in concert with Le Creuset. The alliance supports the 60-year-old kitchenware retailer’s continued relationship with one of the first cookware brands it ever imported.

“We are pleased to unveil this special pot to fans who loved the original film and the next generation who gets to explore this legendary story for the first time. We will also introduce Disney enthusiasts to an array of unique in-store experiences,” said Janet Hayes, President of Williams Sonoma.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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