Stuart Weitzman has created a push around its spring collection for women, with four iconic ambassadors cast in the four-part ad series.
In line with its new spring campaign focused on feminine strength and authenticity, Stuart Weitzman has debuted a four-part series with the season’s cast of #SWWomen in its first installment. The lineup includes Kendall Jenner, Yang Mi, Willow Smith, and Jean Campbell.
The assortment boasts styles like the Nudist stiletto sandal, NuNakedStraight kitten-heel sandal, and Anny pump. Among the new additions are the NudistDisco, a fresh take on the marque’s signature sandal with a platform; Sunray platform sandal; and Landry bootie.
Stuart Weitzman will adopt a bold approach for its spring marketing strategy by prioritising digital and marquee outdoor placements for an immersive customer experience. Additional creative content will roll out via social media, its global portals, and in boutiques worldwide.
Photographed by Inez van Lamsweerde and Vinoodh Matadin, the campaign images depict the comradery between the four ambassadors. An exhibition of independence and comfort, the models display the footwear in the way their personal sense of confidence comes alive.
Said shots deliver designs that meld fashion, function, and fit. The Stuart Weitzman spring collection aims to make a woman feel grand on her own terms; it complements the wearer, regardless of her lifestyle or cultural background, with extended shoes widths and sizes.