Branding Archives | World Branding Forum

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Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming...

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Branding Design Featured News

Unilever reveals world-first paper-based laundry detergent bottle

Olivia Pearce

June 15, 2021

This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members Unilever is...

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Campaigns Featured News

John Lewis Partnership supports working families and young people

Olivia Pearce

June 15, 2021

John Lewis Partnership becomes the first UK retailer to introduce 26 weeks equal parenthood paid maternity and paternity leave and two weeks paid pregnancy loss...

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Campaigns Featured News

PUMA and Neymar Jr partners to inspire children from Brazil

Olivia Pearce

June 14, 2021

PUMA and Neymar Jr encourages the children to chase their dreams and to ‘Only See Great' Global superstar Neymar Jr and PUMA teamed up to...

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Advertising Campaigns Featured News

Lipton Iced Tea encourages Americans to savour moments together

Joshua Hughes

June 14, 2021

Lipton Iced Tea is helping Americans take a moment, no matter how small, to stop chuggin' and start sippin' with the launch of Lipton Sunshine...

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Campaigns Featured News

Coca-Cola Company announces partnership with The Ocean Cleanup

Olivia Pearce

June 14, 2021June 14, 2021

The Coca-Cola partnership will implement cleanup systems, including the Dutch nonprofit’s solar-powered Interceptor, in 15 rivers by the end of 2022 The Coca-Cola Company and...

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Campaigns Featured Marketing News

Grubhub unveils “We Serve Restaurants” as restaurants reopen their doors

Olivia Pearce

June 11, 2021

This initiative marks a return to Grubhub's roots, helping restaurants build a business by leveraging digital tools to enhance diner relationships and drive demand Grubhub...

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Campaigns Featured News Technology

Samsung draws awareness to one of our planet’s most pressing issues

Thomas Ng

June 11, 2021

Samsung Electronics launches a month-long celebration of sustainability initiatives, programs, and innovations to celebrate World Environment Day Samsung Electronics understands the importance of not just...

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Campaigns Featured Marketing News

Coca-Cola evokes “all the feels” with new poetic packaging

Joshua Hughes

June 11, 2021

Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...

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Campaigns Featured News

Pantene and Allyson Felix celebrates the everyday moments

Eliza Jane

June 10, 2021June 10, 2021

Allyson Felix defines her legacy ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is...

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Campaigns Featured News

Hennessy and the NBA ‘Makes Moves That Starts Movements’

Olivia Pearce

June 9, 2021

Hennessy shines a light on communities that are moving the culture forward Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA...

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Campaigns Featured News Technology

Domino’s introduces a group ordering app feature in its latest campaign

Eliza Jane

June 9, 2021June 19, 2023

Domino's welcomes the nation back to enjoy the group get-togethers they’ve been missing through the lockdown As consumers' appetite for takeaways remains strong, the UK’s...