Branding Archives | World Branding Forum

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Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

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Advertising Branding Campaigns Featured Marketing News

Visit Orlando Unveils New Brand Creative; Announces Global Search For Stories

Olivia Pearce

June 2, 2015July 4, 2023

Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding News Social Media Technology

Swyft Media Emoji Keyboards Give Every Brand the Chance to Have their Own Emoji

Thomas Ng

May 29, 2015July 4, 2023

Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...

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Branding News Technology

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

Thomas Ng

May 27, 2015July 4, 2023

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...

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Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Advertising Branding Campaigns News

P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards

Olivia Pearce

May 22, 2015July 4, 2023

Global network earns 46 D&AD Pencils in total. The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...

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Branding Featured News Public Relations

The World of Coca-Cola Celebrates 25 Years of Sharing Happiness

Anisha Kapoor

May 21, 2015July 4, 2023

The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More. The World of Coca-Cola turns 25 this year, but the "Home...

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Branding Featured Marketing News Technology

Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

Thomas Ng

May 20, 2015July 4, 2023

MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into...

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Branding Featured Marketing News

Madonna’s Hard Candy Fitness Brand to Be Represented by Epic Rights

Anisha Kapoor

May 19, 2015July 4, 2023

Epic Rights, a full-service global merchandise, licensing and social media marketing company, has been named to represent the Hard Candy Fitness brand for Global Merchandising...

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Advertising Branding Marketing News Social Media

Is your Child the Next Face of GapKids or babyGap? Here’s your Chance to See Them in a Store Window!

Joshua Hughes

May 18, 2015July 4, 2023

Casting Call returns with public voting back by popular demand Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud,...