Branding Archives | World Branding Forum

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Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

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Branding Industry News

London’s DWPub Rewrites 19-Year History with Rebrand

Joshua Hughes

January 6, 2016January 6, 2016

Currently trading as ResponseSource, activation of the new name enables consolidation between the London brand and its services South London based media group, DWPub, has changed...

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Branding Design Featured News

AC Hotels by Marriott Maps Global Expansion

Olivia Pearce

January 5, 2016January 5, 2016

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Branding Featured News

Fujifilm Sponsors The Greatest American Road Trip

Olivia Pearce

December 31, 2015December 31, 2015

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

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Branding Featured News

Carl’s Jr. Flips Burgers and Talks Turkey

Joshua Hughes

December 30, 2015December 30, 2015

The new releases are available on a toasted wheat bun or as a lettuce wrap, with each variant not exceeding 500 calories per serving Carl’s...

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Design Featured News Technology

Kphone Adds to Unlocked Android Collection

Thomas Ng

December 30, 2015December 30, 2015

Featuring an Android 5.1 Lollipop operating system, both devices fill the contemporary user’s need for creative choreography and sharing American mobile developer, Kphone, has added...

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Advertising Design Featured News

USA Pro Names Little Mix Global Brand Ambassadors

Deborah Joy Peter

December 29, 2015December 29, 2015

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...

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Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...

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Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...