Branding Archives | World Branding Forum

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Squatty Potty Adds New Characters to its Fantasy Universe in a New Harmon Brothers-Crafted Campaign Squatty Potty, the creators of Squatty Potty toilet stools and...

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Branding Featured Marketing News

Marc Jacobs Opens First Flagship Online Store in China on VIPLUX

Olivia Pearce

October 17, 2017October 17, 2017

VIPLUX is committed to delivering a best-in-class genuine brand experience to shoppers seeking fashionable luxury goods with Marc Jacobs VIPLUX, the flagship luxury channel dedicated...

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Branding Featured Marketing News

Toyota Launches “Start Your Impossible” Global Initiative

Olivia Pearce

October 17, 2017October 17, 2017

As a Mobility Company, Toyota is Committed to "Freedom of Mobility for All" Toyota Motor Corporation has launched "Start Your Impossible"—a global corporate initiative that...

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Advertising Campaigns Featured News

SodaStream Partners with Jillian Michaels in Infomercial

Joshua Hughes

October 17, 2017October 17, 2017

Global Sparkling Water Brand, SodaStream, Highlights Hydration Product Benefits with Infomercial Featuring Fitness and Nutrition Expert, Jillian Michaels SodaStream International, a global sparkling water brand,...

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Branding Featured Marketing News

eBay Launches Authenticate, Boosting Shopper Confidence

Olivia Pearce

October 16, 2017October 16, 2017

eBay Authenticate Expansion Programme to Include Additional Brands and Categories Planned in 2018 Today, eBay launched eBay Authenticate, a white glove authentication service designed to...

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Campaigns Featured Marketing Public Relations

Hilton Employees Show Hospitality with Global Week of Service

Anisha Kapoor

October 16, 2017February 5, 2018

7 Days, 90 Countries, 4,000 Volunteer Projects Unites Hilton Team Members from Around the Globe Today, Hilton kicked off the sixth annual Global Week of...

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Branding Campaigns Featured Marketing News

LeasePlan Launches ‘What’s next’ Campaign with Richard Hammond

Olivia Pearce

October 16, 2017October 16, 2017

LeasePlan launches major global marketing campaign, highlighting the company's commitment to offering What's next in mobility to its customers via an 'Any car, Anytime, Anywhere'...

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Branding Campaigns Marketing News

Absolut and Rita Ora Team Up to Announce Open Mic Project

Olivia Pearce

October 13, 2017October 13, 2017

Absolut Vodka Promotes More Acceptance through Co-Created Song Using Real Stories from Fans Timed to Debut Around the 60th Annual GRAMMY Awards Absolut Vodka celebrates...

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Campaigns Featured Marketing News

Panache Launches “Find Your Fit” Campaign

Anisha Kapoor

October 13, 2017October 13, 2017

Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting Panache, the leader in lingerie for D+ cup sizes,...

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Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

Olivia Pearce

October 12, 2017October 12, 2017

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Campaigns Featured Marketing News

McCann Worldgroup to Hit the Streets in Over 100 Countries

Anisha Kapoor

October 11, 2017June 4, 2023

20,000 McCann Employees Will Ask Consumers How They Think, Feel and Shop in a 24/7 Online World In an unprecedented global research initiative, McCann Worldgroup...