Global full-service restaurant chain, P.F. Chang’s, deliver a first-of-its-kind concept by the brand, Asian Table, to the heart of London.
P.F. Chang’s has opened its first restaurant in the United Kingdom, growing the marque’s presence to 21 countries outside of America. A 138-seat venue set in London’s epicentre, the Asian Table offers a smaller footprint than the brand’s traditional eateries worldwide.
A first-of-its-kind concept, the fresh offering adheres to the global chain’s Farm to Wok philosophy which holds that each dish be prepared using only fresh ingredients. On top of breakfast daily and brunch on the weekend, the décor pays homage to its iconic location.
The former site of Studio 51, the jazz club where the Rolling Stones got their start, the venue features a gold vinyl record-lined bar, an open kitchen, and in-house bakery. The company owns nearly 300 restaurants in the United States and 22 countries and territories.
“From the trendy location to the unique décor and food, Asian Table will be a popular stop for Londoners. The new urban model will be our brand’s launching point in other European countries,” said Mike Welborn, President, Global Brand Development of P.F. Chang’s.