Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website.
Old Navy has partnered with transportation network, Lyft, over a Christmas push to make last-minute shopping easier. Dubbed Buy Online, Pickup with Lyft, the programme gives customers time back during the holiday hustle. A key event begins on 12 December 2018.
The family marque will take over The Rink at Bryant Park in New York City tomorrow and kick off the alliance with a performance by Broadway artiste, Lea Michele. Open to the public, she will deliver a series of carols alongside the New York City Gay Men’s Chorus.
The following day, Old Navy will share additional content across its social media channels that will entail singing telegrams around Manhattan starring the same choral group. The troupe will surprise lucky recipients with gifts and personalised messages to spread cheer.
In addition, across the following two Saturdays (15 and 22 December), Lyft will offer free roundtrip rides to and from the lifestyle brand’s stores via the Buy Online, Pickup In-Store capability. Items purchased through the official website will be collected in swift fashion.