Nordstrom has unveiled a holiday campaign. Dubbed Let’s Go Gifting, it features digital, social, print, outdoor, and broadcast executions.
Nordstrom has created a new promotional push to welcome the holiday shopping season. Titled Let’s Go Gifting, it features a whimsical narrative. Inspiring customers to celebrate the season of giving, the campaign stars a stylish cast and a Christmas wonderland.
The line-up includes Guinevere Van Seenus. She began her career walking a Nordstrom fashion show as a teenager. Another is Jan De Villeneuve, who has been gracing runways for over 50 years. The push will see a television spot begin in United States on 5 November.
The creative effort was directed and photographed by Theo Wenner. He has collaborated on editorials for magazines like Vogue and Rolling Stone. The arena veteran has also worked on original campaigns for big-name brands including Chanel, Chloe, Topshop, and Topman.
Promoting a stress-free online and in-store experience, the initiative captures the brand across several layers like its Gifts That Do Good, Gifts That Inspire, and other channels. A video has been released across the brand’s social, digital, print, and OOH platforms.