Motto will deliver affordable style in coveted urban destinations like London, Lima, Dublin, Boston, San Diego, and Washington DC.

A Hilton brand, Motto is the latest to join the hotel group’s lifestyle portfolio. Focused on the global traveller, the new addition is founded on the concept of affordable stays and experiential hospitality. With locations in some of the most sought-after cities, the launch reinforces a hundred-year heritage.

According to Hilton, research indicates that travellers who stay in hostels prefer rooming with friends or family instead of strangers. Therefore, combining comfort and accessibility, Motto adopts a fresh approach to modern travel culture. Spanning a global landscape, it is a micro-hotel with an urban vibe.

Motto will entail a curated collection of hotels in destinations across Europe, the Americas, the Middle East, and Asia Pacific. The first property is being developed in Marylebone, London—and is slated to open in 2020. Other cities include Lima, Dublin, San Diego, Boston, and Washington DC.

With an average footprint of 163 square-feet, the rooms will feature space-saving features such as wall-beds, lofted beds, segmented shower and toilet stalls, and multi-functional furniture that can be discreetly stowed when not in use. Guests will be able to split payments between two or more people.

“As we embark on our hundredth year, we are innovating more than ever before. We are bringing to market something the industry has never experienced with our flexible and affordable product, desirable locations, and guest-empowered service,” said Christopher J. Nassetta, President and CEO, Hilton.

Hilton is a global winner of the 2014-2015 World Branding Awards in the Hotels category. View Motto by Hilton layout here.

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