Mitsubishi has released an ad campaign to engage with its Hispanic segment in the United States. The push spans TV, radio, and digital.

Mitsubishi has launched a campaign targeting its Hispanic audience in the United States. Titled United by Rhythm, it backs the brand’s 2019 crossover utility family. Using the Bobby Capo classic, Piel Canela, the push aims to capture the emotion consumers feel for music.

Honing in on its established CUV line-up, the exercise stars the Eclipse Cross, Outlander, and Outlander Sport. Broadcast placements by Mitsubishi include networks like Univision, Univision Deportes, Telemundo, and Galavision. Social media will also play a big role.

The effort adopts a 360-degree approach. Advertisements will air across Spanish-language radio stations as well as feature daytime television integrations. Digitally, it will span a combination of lifestyle environments to cover sports, music, and entertainment.

“We are proud of how the brand resonates with the Hispanic population. We have made it a priority to strengthen that connection and are dedicated to offering consumers affordable and dependable vehicles,” said Francine Harsini, CMO of Mitsubishi Motors North America.

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