Ayesha Curry Brings an Approachable Flair to Creating, Cooking, and Celebrating the Flavours of Life
In collaboration with rising culinary star Ayesha Curry, Food Network host and author of a New York Times best-selling cookbook, Meyer U.S. introduces the Ayesha Curry Home Collection kitchenware brand. Ayesha’s eponymous line of casually-sophisticated cookware, bakeware, stoneware, cast iron, cutlery, pantryware, and kitchen tools and gadgets are now available at retail across the U.S.
“I hope that my line will give people that spark they need to get in the kitchen and try something new. My goal is to make cooking at home in your kitchen effortless and fun,” said Ayesha Curry.
Anchoring the comprehensive Ayesha Curry kitchen lifestyle brand are high quality cookware collections offered in porcelain enamel, hard anodised, stainless steel, and porcelain enamel cast iron. Oversized stockpots are part of an enamel on steel collection that also includes one of Ayesha’s personal favourites—an adorable Bacon Grease Can. Rounding out the new line is innovative bakeware with a diamond textured nonstick surface styled in silver and copper hues, kitchen knives offered in open stock and sets, pantry items such as serving and cutting boards, and kitchen tools crafted in sustainable parawood.
Ayesha Curry and her love for cooking first became known from her popular blog and YouTube channel Little Lights of Mine which focused on healthy living through faith, family and food. In 2016, Curry’s Food Network Show Ayesha’s Home Kitchen launched and her first cookbook, The Seasoned Life, became a New York Times bestseller. In partnership with world-renowned chef Michael Mina, her successful pop-up restaurant International Smoke is opening its marquee permanent location in San Francisco in autumn 2017, with additional locations to follow in 2018. Ayesha Curry was recently announced as the new co-host of ABC’s Great American Baking Show, and as the newest CoverGirl.
Ayesha’s warm and welcoming personality – evident in her fashion sense and home décor – is reflected in the design aesthetic of more than 125 items offered in her new kitchen lifestyle brand. In true collaborative spirit, Ayesha, who resides with her husband Stephen Curry and two young children near Meyer’s headquarters in the San Francisco Bay Area, participated in all stages of product development with Meyer’s team – from choosing colours, finishes, and design features, to selecting the shape of her cookware handles.
“At Meyer, every brand that we introduce has its own distinct personality and place in the market. The Ayesha Curry consumer is in prime household creation years, often with a young family, and has a design aesthetic that is eclectic, savvy, welcoming, and on-trend. We believe there is an opportunity to better serve this new and growing consumer across many housewares categories with a design and personality that is uniquely Ayesha,” said Johnston, Managing Director of Meyer U.S.
A proud supporter of Share Our Strength’s No Kid Hungry campaign, Ayesha Curry kitchen products help support this charitable cause by providing up to 500,000 meals to children in need.
Whether in her best-selling cookbook, on her cooking shows or her highly followed social media platforms, Ayesha Curry exudes effortless, vibrant authenticity. Declaring herself first and foremost a mom to daughters Riley and Ryan, the busy mom, wife, and entrepreneur uses mealtimes, food and cooking to keep balance and connection with family and friends.
