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Laneige, a leading Korean cosmetics brand, saw a remarkable surge in sales after naming BTS member Jin as their Global Ambassador. The partnership notably amplified the popularity of their flagship product, the Cream Skin Lotion, demonstrating the powerful influence of the BTS star on consumer trends and brand visibility.
Jin’s Impact on Sales: 100% Higher than Planned
Sales of Laneige’s Cream Skin Lotion have skyrocketed following the appointment of BTS member Jin as the brand’s global ambassador in September 2024. The brand launched a special campaign to celebrate the partnership, offering customers an exclusive gift featuring an unreleased photo of Jin with their purchase. This strategy not only heightened consumer engagement but also reinforced Jin’s influence in driving the product’s success.
According to WWDJapan, Nakamura Hidemasa, Laneige Brand Manager at Amorepacific Japan, said, “I think Laneige has a strong image of its popularity being its Lip Sleeping Mask, but with BTS’s Jin joining the brand as an ambassador, sales of our Cream Skin Lotion have also increased significantly. Sales from the campaign were 100% higher than planned. We recorded higher sales than expected, which has also led to increased awareness of the brand.”
Laneige Cream Skin Lotion: A Hydration Game-Changer
Laneige Cream Skin Lotion is a standout product in the Korean beauty brand’s skincare lineup.Ā Also stylised asĀ Laneige Cream Skin Cerapeptideā¢ Refiner, it is an innovative product that combinesĀ the hydration of a toner with the richness of a cream. This milky, liquid toner features Cerapeptideā¢, a blend of ceramides and peptides, to deeply nourish and strengthen the skin’s barrier.
Peptides: The Skincare Holy Grail of 2024
In 2024, peptides have firmly established themselves as a must-have ingredient in skincare, celebrated for their scientifically backed benefits in improving skin texture, hydration, and elasticity.
These short chains of amino acids act as messengers to the skin, signalling it to produce essential proteins like collagen and elastin, which are vital for maintaining youthful, firm, and radiant skin. As the demand for science-driven skincare grows, peptides are being incorporated into a wide range of products, from serums to moisturisers, becoming a key trend in the beauty industry.
This surge in interest perfectly aligns with Laneigeās Cream Skin Lotion, a product that combines the hydrating power of ceramides with the skin-rejuvenating benefits of peptides. Positioned as a toner-cream hybrid, the product delivers deep nourishment and strengthens the skin barrier while promoting a visibly firmer complexion. Moreover, the skincare brand’s innovative approach to combining peptides with other skin-beneficial ingredients, like white tea leaf extract, has made the product a global bestseller.
Why It’s Loved
Laneige Cream Skin Lotion has received rave reviews for its ability to deliver the benefits of both a toner and a cream in a single step. Its versatility, lightweight texture, and ability to enhance skin radiance make it a staple for those seeking a simple yet effective skincare routine.
It is dermatologist-tested, hypoallergenic, and suitable for sensitive skin. Additionally, the product supports sustainability with a refillable bottle design, reducing plastic waste.
The product’s success is further bolstered by its association with BTS member Jin, Laneige’s global ambassador. His endorsement has amplified the product’s visibility, driving a significant increase in sales across Asia and the West. As peptides continue to dominate the skincare conversation, Laneige’s focus on this ingredient ensures the brand remains at the forefront of innovation and consumer demand.
For more details, you can explore Laneige’s official site www.laneige.com.
