JBL Cranks Up the Star Power for Second-Annual JBL Fest

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas

Cue feelings of exhilaration and excitement. This fall, the party capital of the world will once again bring together celebrities, musicians, customers, and consumers from around the globe for a superb brand experience: JBL Fest. This year it is back, and it is bolder than ever.

Taking place 17-19 October, entertainment will be everywhere. Some of the most talented artists, industry influencers and athletes will come together to create this star-studded event.

Hosted by actress and model Olivia Culpo, this year’s lineup includes epic music performances from Pitbull, Ellie Goulding, Tinie Tempah, and DJ Tigerlily and appearances by Priyanka Chopra, Quincy Jones, AR Rahman and many more.

Last year’s event was truly the first of its kind – an immersive three-day JBL experience drawing guests from all over the globe, alongside epic performers and entertainers like Demi Lovato, DNCE, Flo Rida, Kate Upton and more.

Jam-packed with iconic music performances and VIP experiences, the second-annual JBL Fest promises to give fans even more opportunities to celebrate the moments elevated by JBL sound.

“JBL Fest is such a unique way for our biggest fans to truly live the brand and experience the energy that makes JBL so unique,” said Ralph Santana, Chief Marketing Officer at HARMAN.

“In addition to putting on a truly legendary experience for thousands of consumers, it gives us an opportunity to connect with some of our most important brand loyalists—our customers, retailers and partners.”

One grand prize winner will score the ultimate VIP package—check out the exclusive sweepstakes at JBLFest.com for the chance to win an all-expenses-paid trip for the entire crew to experience this iconic event first-hand. In addition to the grand prize, JBL swag will be handed out daily, so fans will not want to miss out on the opportunity to score big.